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On March 14th, the Henschel fashion house invited to the annual spring/summer event in the heart of Darmstadt. Visitors were able to look forward to exclusive fashion shows with the latest trends, culinary delights and live music. In addition to fashion and shopping, the focus was on the experience. On the sidelines of the event, Da.news to Dr. Moritz Koch , managing director of the Henschel fashion house, about the importance of such events, current trends and the future of retail.
"Our customers appreciate that very much"
Da.news: Dr. Koch, the spring/summer event at Henschel has a tradition. What is behind this concept?
Koch: We have been organizing these events for over 20 years. It is about offering our customers a special start to the new fashion season. You can discover the latest collections and enjoy a stylish ambience - with fashion shows, culinary highlights and musical accompaniment. This combination of fashion, enjoyment and entertainment is very well received by our customers.
Experience shopping as the future of retail?
DA.NEWS: fashion, shopping and culinary experiences - does retail become increasingly develop in this direction?
Koch: Yes, this is a clear trend. Today, retail must offer more than just products. We see ourselves as a social meeting point where you can not only buy fashion, but experience. Our customers try new styles, discover their personal fashion world and are individually advised by our team. This direct experience - combined with a pleasant atmosphere - makes shopping special from us.
Young customers and the attraction of the personal shopping experience
Da.news: Many younger people prefer to buy online. How do you see the future of inpatient trade in this context?
Koch: I see that optimistic. We observe that more and more young customers are visiting our house. You inform yourself online, but ultimately you want to see if a trend really suits you. In a shop you can try out various looks and decide directly. This saves time and unnecessary returns that often arise during online shopping. In addition, many value quality - and it shows that internet goods do not always keep what it promises. With us, customers receive personal advice and high -quality products that they can try on directly.
Da.news: Dr. Koch, thank you very much for the conversation!
