After extensive renovations, the fashion house presents itself with a new design and expanded product range.
Darmstadt. Following extensive renovations, H&M at the Luisencenter in Darmstadt . Customers can now expect a bright, spacious shopping experience with an expanded product range and new design and sustainability features.
The reopening was celebrated on October 24, 2025, opening offers an embroidery promotion for purchased clothing, a claw machine with instant prizes , and small surprises delighted visitors. A DJ provided music and created a lively atmosphere throughout the center.
“We are delighted that H&M has reopened at the Luisencenter after the successful renovation,” says Jochen Wilhelm , Center Manager of the Luisencenter Darmstadt. “The HomeStyle range – a real innovation! The new H&M is modern, open, and a real eye-catcher – a real asset for our visitors.”
With its new look, H&M is sending a strong signal for the further development of the Luisencenter to offering visitors an inspiring, modern, and enjoyable shopping experience
Background on H&M:
The fashion company stands for high-quality fashion at affordable prices, produced sustainably. Its product range includes clothing for women, men, children, and teenagers, as well as the new HomeStyle collection present in the Luisencenter Darmstadt since
Background information on the Luisencenter:
The Luisencenter Darmstadt opened in 1977 and has a total area of approximately 19,000 square meters . Anchor tenants include H&M, New Yorker, Rossmann, Müller, and REWE. The Darmstadt Citizens' and Public Order Office is also located in the building, giving the center a multifunctional role in the city center . The owner is a regional family office, and the center is operated by MVGM Property Management Deutschland GmbH .
Further information about the shopping center:
www.luisencenter-darmstadt.de
(PR)
