ADVERTISING
After extensive renovations, the fashion house presents itself with a new design and expanded product range
Darmstadt. Following extensive renovations, H&M at the Luisencenter in Darmstadt . Customers can now expect a bright, spacious shopping experience with an expanded product range and new design and sustainability features.
The reopening was celebrated on October 24, 2025, opening offers , an embroidery promotion for purchased clothing, a claw machine with instant prizes , and small surprises delighted visitors. A DJ provided music and created a lively atmosphere throughout the center.
“We are delighted that H&M has reopened at the Luisencenter after the successful renovation,” says Jochen Wilhelm , Center Manager of the Luisencenter Darmstadt. “The HomeStyle range – a real innovation! The new H&M is modern, open, and a real eye-catcher – a real asset for our visitors.”
With its new look, H&M is sending a strong signal for the further development of the Luisencenter to offering visitors an inspiring, modern, and enjoyable shopping experience
Background on H&M:
The fashion company stands for high-quality fashion at affordable prices, produced sustainably. Its product range includes clothing for women, men, children, and teenagers, as well as the new HomeStyle collection in the Luisencenter Darmstadt since .
Background information on the Luisencenter:
The Luisencenter Darmstadt opened in 1977 and has a total area of approximately 19,000 square meters . Anchor tenants include H&M, New Yorker, Rossmann, Müller, and REWE. The Darmstadt Citizens' and Public Order Office is also located in the building, giving the center a multifunctional role in the city center . The owner is a regional family office, and the center is operated by MVGM Property Management Deutschland GmbH .
Further information about the shopping center:
www.luisencenter-darmstadt.de
(PR)
