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In today's business world, it is not enough to just offer a good product or a strong service. Your success often depends on who you know - and who knows you. A well -maintained network can make the decisive difference, especially for small and medium -sized companies (SME). Use networking specifically and strategically to create new business opportunities!
Why is networking so important?
Before we look at how you build and maintain your network, let's briefly clarify why it is so valuable for you as an entrepreneur:
- New business opportunities - good contact can open doors that you have not seen before.
- Exchange of experience - learn from other entrepreneurs and benefit from your knowledge.
- Better resources - you will find cooperation partners, suppliers or even investors.
- More visibility - make your company better known in your industry.
- Support in difficult times - a strong network can help you if things don't go smoothly.
How to set up your network in a targeted manner
1. Set clear goals
Before you get started, consider: What do you want to achieve with networking? Win new customers? Find cooperation partners? Or learn from experienced entrepreneurs? Clear goals help you to specifically establish the right contacts.
2. Use different networking channels
There are many ways to expand your network - online and offline. Here are some proven ways:
- Industry events & trade fairs - perfect to make contacts from your industry.
- Local entrepreneurial groups & network meetings -for example BNI or regional business network meetings such as Darmstadt Business Networking.
- Online platforms such as LinkedIn & Xing -ideal to stay in contact with relevant people.
- Webinars & virtual conferences - use digital events to expand your network.
- Volunteering & social engagements - for example via the Lions Club or local initiatives.
The combination of online and offline networking usually brings the best results.
3. Prepare yourself well
So that you get the best out of networking events, prepare yourself well:
- Develop a short, memorable idea (Elevator Pitch).
- Find out more about participants and topics in advance.
- Hold business cards or digital contact options.
- Do you sit down clear discussion goals - what do you want to take with you?
4. Listen actively
Networking is not a one -way street. Show real interest in your counterpart, ask open questions and listen actively. So they remain in a positive memory.
5. Offer added value
Good networkers think in the long term. Think about how you can help your counterpart - be it through useful contacts, specialist knowledge or a recommendation. Those who exist usually get something back.
6. Stay tuned - the follow -up counts
First contact is only the beginning. What happens afterwards:
- Write down important details from conversations.
- Network on LinkedIn or by email.
- Send a short message as a follow-up.
- If it fits, suggest another meeting or an exchange.
7. Maintain your network regularly
Networking is an ongoing process. Keep your contacts alive by:
- Share interesting content regularly.
- Recognize success or anniversaries of your contacts.
- Invite to your own events.
- Offer support occasionally.
Do's & don'ts at networking
✅ You should do that:
- Be authentic and friendly.
- Respect the time of your counterpart.
- Be on time and reliable.
- Thank you for helpful tips or support.
- Be open to new and unexpected contacts.
❌ You should avoid that:
- Spread the business cards indiscriminately.
- Just talk about yourself.
- Promise things that you cannot keep.
- Ignore existing contacts.
- Be impatient - networking takes time!
Tips for introverted
If you are more introverted and Networking events are exhausting, here are a few tips:
- Set small goals (e.g. three new contacts per event).
- Take a more talkative colleague or friend with you.
- Start online networking-this is often more relaxed.
- Think about some topics in advance.
- Plan small breaks to recharge your batteries.
Digital networking - that's how it works
In times of remote work and social distancing, digital networking is more important than ever. Use these options:
- Virtual events & webinars - actively exchange ideas with the participants.
- Social media -LinkedIn posts, groups & forums for regular exchange.
- Video calls -more personal than just email.
- Industry-specific online communities -network with experts in your industry.
How do you measure your networking success?
Check regularly how well your networking works:
- How many new contacts did you make per month?
- Which of these contacts are valuable for your business?
- Did specific business opportunities arise?
- How comfortable do you now feel in networking?
Conclusion: Networking is an investment in your future
Successful networking takes time and requires patience - but the advantages are enormous. New business opportunities, valuable partnerships and access to knowledge and resources can make their company a key advance.
Every successful entrepreneur once started. Start building and maintaining your network today - you will be surprised at the doors that open up!
