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Darmstadt private brewery tops the industry - clear commitment to the region - on April 23rd the day of German beer is celebrated
Darmstadt, April 22, 2025. In the highly competitive beer market, the Darmstadt private brewery with its brand Braustüb'l is still on the road to success. If 5 % growth could be achieved for 2023, the brewery in Goebelstrasse increased by 3 % last year and was 7 % above the overall market. That Germans drink less beer - the German brewer federal government reports a decrease of 2 % for 2024 - apparently no damage in Darmstadt. Elsewhere. Hessen -wide gave up five out of 76 brewing sites last year, in the years before it hit the Pfungstadt brewery in neighboring Pfungstadt and the traditional Frankfurt brand Binding.
The reasons for the market success of the Darmstadt private brewery are diverse. A good sense of market developments include, as well as innovative strength, willingness to invest (6.5 million euros since 2019) and a clear commitment to the region. There are also advantages such as short decision -making paths, closeness to customers and a high ethical commitment that characterizes the family business. The brothers Christoph (40) and Wolfgang (38) Koehler - since the handover of their father Wolfgang Koehler Senior 2020 - are in the sixth generation that was founded in 1847.
Last year, the Darmstadt residents were innovative with the decision to fill Pils and Helles not only in bottles, but also in doses for the first time. A break in style? Doubbles of this kind had to be overcome because the market asked for it. More and more, the German citizens are picking up to the can at the drink buying. With Softdrinks alone, the component proportion has increased by 47 % in the past five years (market research NIQ). The advantages of the can is clear: uncomplicated handling, easy to dispose of in weight. In addition, at major events, bringing bottles is increasingly prohibited. So the Darmstädters were aware of: "Those who do not participate here lose." The demand was not long in coming. More than half a million (506,000) half -literposes of the Pilsener varieties and Helles were discontinued in the start year. Tendency rising.
When it comes to the beer taste of the Germans, a preference for light is clearly evident. In the Goebelstrasse, the paragraph of the light, mild-supposed thirst extinguisher tripled in the past ten years. In contrast, the importance of the classic Pils decreases. In 2013, the Herbe variety still took a 70 % share in the total total of the brewery, in 2024 it was only 53 %.
The triumphal march of the alcohol-free Braustüb'l-beers is unbroken. They are available in the varieties of Pilsner, Weissbier and Naturkradler, and lights should soon be available with zero per thousand. In the past eleven years, the emission in Goebelstrasse has increased by more than twice. Alcohol-free beer has long since left the driver image behind and has become a lifestyle drink. In addition, there is the growing need for a healthier lifestyle.
The Darmstadt private brewery takes half of your beer in half in the catering and in retail. The loading of regional events also plays a major role as a local brewery. Whether street festival, rock concert or Heinerfest- it is not just about beer, but about the entire equipment, from carbon dioxide to the fridge to the glasses, the onset and delivery must also be organized and, of course, a neat bar wagon is provided. The Koehler's-now the largest fardon bard between Heidelberg and Frankfurt-are at the new company-owned festival location on Pallaswiesenstrasse.
From the future federal government, the Koehler hopes for the permanent reduction in VAT in the catering trade from 19 to 7 %, as promised in the coalition agreement. The reduction is intended to financially relieve the 600 gastrop partners of the brewery and enable cheaper prices for food and drinks. This would also benefit beer sales. Another point on the wish list is "reducing bureaucracy".
On April 23, the day of German beer, celebrations are celebrated in Goebelstrasse as every year. Music, meals and of course beer is provided from 4 p.m. to 9 p.m. Not only are the 1,792 members of the Braustüb'l friends, but all people who feel addressed. The day of German beer is reminiscent of the purity law that the Bavarian Duke Wilhelm IV. 1516 issued to put beer pans. Hops, malt, yeast and water - more must not go into the beer. To date, Germany's brewer is proud to have put the world's first food law into force with this state regulation.
