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Jan Bergholz also takes over brand management - Jan Becher becomes press spokesman Sport
Darmstadt. SV Darmstadt 98 sets the course for strategic further development in public relations: Jan Bergholz (photo left), previously head of the media and communication sector, will also be responsible for the newly created "brand" . In doing so, he takes on the task of developing and implementing clear brand strategy and positioning
In the course of this structural adaptation, Jan Becher (photo on the right), previously responsible for the content appearance of SV 98 in the club's own media, moves into the function of the Sport press spokes . In the future, he will lead the press conferences before and after the games. In his new role, Becher continues to report to Jan Bergholz, who will continue to act as a club spokesman in the future and keep the overall responsibility for the media sector.
Jan Bergholz explains: "I am looking forward to an exciting additional area of responsibility. To be able to answer the process of brand management together with my team is very attractive to me. With the decision to hand over public relations for the sports area in the hands of Jan Bech, I will not only create the necessary capacity for my future tasks, but at the same time for a long -term and estimated employee the opportunity for further development."
With this personnel decision, SV Darmstadt 98 strengthens both internal communication and strategic brand development of the association.
Further information: www.sv98.de
(Red/SV98 contribution picture: SV98)
