{"version":"1.0","provider_name":"da.news","provider_url":"https:\/\/da.news\/en\/","title":"AI in marketing: How your company can benefit from the digital revolution - da.news","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"w5EW4ws5bp\"><a href=\"https:\/\/da.news\/en\/55-2\/\">AI in Marketing: How Your Company Can Benefit from the Digital Revolution<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/da.news\/en\/55-2\/embed\/#?secret=w5EW4ws5bp\" width=\"600\" height=\"338\" title=\"&#x201C;AI in Marketing: How Your Company Can Benefit from the Digital Revolution&#x201D; &#x2013; da.news\" data-secret=\"w5EW4ws5bp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/da.news\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_width":1024,"thumbnail_height":1021,"description":"Digitalization has already arrived in most companies, but the next big step is just around the corner: Artificial intelligence (AI) will fundamentally change marketing. For small and medium-sized enterprises (SMEs) in particular, the use of AI opens up enormous opportunities to remain competitive and work more efficiently. But how exactly can you use this technology, and where do you get started? 1. The Power of Data: AI as a Strategic Tool. Data is the key to success, we all know that. But the sheer amount of information generated daily can quickly become overwhelming. This is precisely where AI comes in: Special algorithms analyze vast amounts of data in a very short time, providing you with valuable insights into your customers' behavior, current market trends, and your competitors' activities. Studies show that companies that use AI for data analysis can increase their marketing effectiveness by up to 20%. For you, this means you can react faster to changes in the market and better understand your target audience. For example, AI-supported analysis of social media data could show you which products or services are currently in high demand \u2013 and how you can promote them effectively. 2. Personalization: The Key to Customer Loyalty. Personalized marketing campaigns are no longer a luxury, but a necessity. Customers expect offers tailored precisely to them. AI makes it possible to take this personalization to a whole new level. By analyzing customer behavior and preferences, AI can ensure that the right messages reach the right people at the right time. A HubSpot survey shows that 74% of consumers get frustrated when content isn't aligned with their interests. What does this mean for you? If you fail to personalize your messages, you could lose potential customers. With AI, you can ensure your communication is always relevant and targeted \u2013 this strengthens customer loyalty and ultimately leads to increased revenue. 3. Automation: Greater Efficiency in Day-to-Day Operations. A major advantage of AI is the ability to automate routine marketing tasks. Whether it's creating and distributing content or evaluating campaigns, AI takes a significant amount of work off your hands. This means you and your team can focus on truly important strategic tasks while AI takes care of the rest. Email marketing is a prime example. AI can not only determine the optimal time to send emails but also automatically adjust subject lines and content to maximize open and click-through rates. According to a McKinsey study, companies using AI-powered email marketing can increase their revenue by up to 10%. For you, this translates to less time spent on routine tasks and more time for strategic thinking. Automation through AI makes your marketing not only more efficient but also more cost-effective. 4. Local Relevance: Understanding the Market Better with AI. The ability to use AI specifically for market analysis is particularly interesting for businesses. AI tools allow you to analyze regional and industry-specific data, providing valuable insights into trends and customer preferences. This is especially important in dynamic, constantly changing markets. Search engine optimization (SEO) is one example. AI can identify the best keywords for your business and ensure you rank higher on Google and other search engines. Increased visibility usually translates to increased revenue. 5. Data Privacy Challenge: How to Use AI Safely Using AI in marketing also presents challenges, especially regarding data privacy. You must ensure that you use your customers' data responsibly and in accordance with the General Data Protection Regulation (GDPR). Fortunately, many AI tools now operate in compliance with the GDPR, making this task easier. A study by the digital association Bitkom shows that 68% of companies in Germany consider data privacy the biggest challenge when using AI. But don't worry: With the right tools and a clear strategy, you can overcome these hurdles. Investing in training and consulting can be worthwhile to ensure that the use of AI is not only effective but also legally sound. 6. Conclusion: Now is the Time for AI The advantages of AI in marketing are clear: You can work more efficiently, reach your target groups more effectively, and secure a clear competitive advantage. Now is the perfect time to leverage this technology for your business and strengthen your market position. Getting started is easier than you might think. First, learn about the various applications of AI and then select the tools that best suit your needs. Whether it's data analysis, personalization, automation, or market analysis \u2013 there are suitable AI solutions for every marketing strategy. By acting now, you can not only improve your marketing processes but also secure the long-term success of your company. The digital revolution is in full swing \u2013 and AI is the key to success in this new era."}