Over 1.4 million euros for a good cause - partnership ends after eleven years
After eleven years and an impressive donation of 1,428,104 euros, one of the most remarkable social partnerships in German professional football has come to an end: The Peak98 donation campaigns , since the second division season 2014/2015 an integral part of the home game days of SV Darmstadt 98, were discontinued with the end of the 2024/25 season.
In the past season alone, another 116,380 euros Merck Stadium at the Böllenfalltor . The total amount of all donations clearly exceeds the target brand of one million euros originally targeted. Darmstadt and the region for years - a unique model of social sponsorship in football in Germany.
Thanks to the fans and the Peak Group
Volker Harr , Vice President of SV 98, is grateful and moved:
"When we started with Peak eleven years ago, it was Axel's dream to collect a million euros for a good cause. At that time, many thought it was unrealistic - today we not only achieved this sum, but also exceeded significantly."
He also emphasizes the strong participation of the fans:
"The donation of last season shows that our fans have supported this project until the end. Of course we look at the end of the cooperation with a crying eye - but pride predominates."
Ines Dohmann , Managing Director of the Peak Group,
also "What started as a three-year project became an eleven-year commitment. We got to know many people and fates who urgently needed this support-this was driven by us. This partnership is firmly anchored in our Peak-DNA."
Perspective: New concept planned
Although the Peak98 campaign ends, the principle of committed sponsorship preserved at SV 98. The association announced that it would continue in a different form in the future. The club wants to announce details in due course.
Further information on the funded projects and the history of the Peak98 donation campaign can be found on the official SV Darmstadt 98:
👉 SV98 . de
(Darmstadt - Red/SVD)
