Beverage brand receives serving and advertising rights at Böllenfalltor
SV Darmstadt 98 and Sinalco will be joining forces in the future. The long-established beverage brand will become an official top partner of the Lilies and will provide non-alcoholic refreshments at home games and club events.
As part of the new partnership, Sinalco receives the exclusive dispensing and advertising rights for non-alcoholic soft drinks in the public area of the Merck Stadium at Böllenfalltor and in the ENTEGA VIP Lounge.
Furthermore, the beverage brand will be represented with various advertising opportunities in the stadium as well as in SV 98's digital and print media. This includes, among other things, the presentation of the team lineup. Sinalco will also be present at the Lilies' press conferences in the future.
Joint activities with the professionals are also planned, as well as various offers and promotions for the fans.
"A perfect fit for SV Darmstadt 98"
“Sinalco is a brand that has accompanied many generations and is therefore an excellent fit for SV Darmstadt 98,” explains Lilies Managing Director Martin Kowalewski. Both brands share a long tradition. They are looking forward to jointly implementing creative campaigns for the fans and further enhancing the stadium experience at home games.
Sinalco also sees common ground in the partnership. Football at the Böllenfalltor stadium stands for joie de vivre, community, and special moments, explains Heino Hövelmann, Managing Director of Deutsche Sinalco GmbH Markengetränke & Co. KG. With SV Darmstadt 98, they have found a partner that embodies these values and unites its fans with great passion.
Through this cooperation, both partners aim to further expand their presence in southern Hesse.
(DARMSTADT – RED/SV98)
Featured image: From left: Christian Baggeroer (Head of Sales for the Out-of-Home Market and Beverage Wholesalers, Deutsche Sinalco GmbH Markengetränke & Co. KG), Heino Hövelmann (Managing Director, Deutsche Sinalco GmbH Markengetränke & Co. KG), Martin Kowalewski (Managing Director, SV Darmstadt 98), Markus Schneider (Key Account Manager, Deutsche Sinalco GmbH Markengetränke & Co. KG). Photo: SV98
