SV Darmstadt 98 and Sparkasse expand cooperation for youth development
SV Darmstadt 98 and Sparkasse Darmstadt und Dieburg are intensifying their long-standing partnership. The bank will become a premium partner of the Lilies for the new season. The expanded partnership will focus on supporting children and young people, as well as joint projects for youth football in southern Hesse.
By expanding their commitment, both partners aim to strengthen physical activity, community, and social participation. The goal is to provide additional opportunities for children and families in the region and to further develop the club's youth programs.
A key component of the cooperation is talent development. The existing Software AG Lilies Talent Training program will now be continued as the Sparkasse Lilies Talent Training program . Furthermore, the Sparkasse will acquire the naming rights for the Sparkasse Lilies Talent Day , support the "Bölle Bande" Kids Club , and remain a partner in the "Under the Sign of the Lily" social campaign .
As a premium partner, Sparkasse will also expand its presence around home games at the Böllenfalltor stadium. In addition to traditional advertising space, this includes digital measures, hospitality packages, and access to the ENTEGA VIP Lounge for selected events.
“We have enjoyed a reliable partnership with Sparkasse Darmstadt und Dieburg for many years, one that goes far beyond traditional sponsorship. We are delighted that we can further develop formats together, such as the Sparkassen-Lilien-Fördertraining (Sparkassen-Lilien Development Training), the Sparkassen-Lilien-Talenttag (Sparkassen-Lilien Talent Day), and our Kids-Club Bölle Bande,” says SV98 Managing Director Martin Kowalewski.
Vice President Volker Harr also emphasizes the importance of the collaboration: "As the largest sports club in southern Hesse, we want to inspire people to participate in sports. For this, we need partners who share this responsibility."
For the CEO of Sparkasse Darmstadt and Dieburg, Dr. Sascha Ahnert, the commitment goes beyond football: "By expanding our partnership, we are not only supporting young football talent, but also jointly creating opportunities for children and young people that have an impact far beyond sports."
(DARMSTADT – RED/SV98)
Featured image: From left to right: Martin Kowalewski (Managing Director/SV 98), Ramon Moral (Board Member/Sparkasse Darmstadt und Dieburg), Markus Euler (Deputy Chairman of the Board/Sparkasse Darmstadt und Dieburg), Dr. Sascha Ahnert (Chairman of the Board/Sparkasse Darmstadt und Dieburg), Arnd Zinnhardt (Vice President/SV 98). Photo: SV98
